Branch Builder™

Though our Branch Builder program we develop a branch strategy that includes both the brick and mortar and alternative delivery channels to ensure the branch network remains vibrant and competitive. This comprehensive approach includes:

• Market Analysis – We measure the geo-demographic composition of a particular market area and use customer segmentation to quantify the spend potential that exists.
• Competitive Analysis – We survey and map all competitors within a branch trade area, market and region, including: number of sales offices, number of tellers, hours of business, number of ATMs, location attributes (free-standing, enclosed mall).
• Strategic Planning – We create a rolling three-year branch blueprint that encompasses: new branch locations, expansions, mergers & acquisitions, closures, relocations, renovations, non-traditional branches and off-site ATMs.
• Branch Standards – We establish multiple standard branch templates that include: footprints, layouts, staffing, hours, capital cost and financial expectations.
• In-Store – We determine non-traditional alliance partners such as grocery stores and big-box retailers for securing smaller bank branches.

Financial Compass™

Our Financial Compass program examines the complete customer experience from both a brand efficiency and effectiveness perspective. This comprehensive approach includes:

• Market Segmentation – By using various demographic and lifestyle variables we divide the population base of a given trade area into a number of unique clusters.
• Customer Segmentation – Once the market has been segmented into distinct clusters, we assign individual customers to those groupings.
• Look-Alike – We identify prospective clients who are similar in lifestyle, age, income, etc., with the existing client base.
• Branch Performance – We measure the financial success/failure against the market potential.
• Channel Integration – We help to blend together a branch real estate blueprint with alternative customer channels such as ATM, PC Banking and Telephone Banking.
• Capital Allocation – We help allocate the deployment of capital dollars for the purposes of constructing new branch locations, branch relocations, branch renovations and branch expansions.

State-of-the-art software tools are used to support the segmentation and the mapping of each store trade area. Customized trade areas or “catchment” zones are built at the lowest level of geography per location identifying and quantifying the market size and potential.

Our Mapping services can help you:

• Visualize exactly where your customers live
• Understand who your customers are through their CAMEO profile
• Identify which CAMEO types most represent your customers
• Highlight where you can find similar prospects to target through marketing
• Identify which areas best match your profile for direct mail and sales campaigns