NAI Global Market Analytics offers two unique programs designed to help retailers optimize their store network, regardless of size or location:

Retail Builder™

Through our Retail Builder™ program we develop a store strategy that includes both the brick and mortar and alternative delivery channels to ensure the network remains vibrant and competitive. This comprehensive approach includes:

• Market Analysis – We measure the geo-demographic composition of a particular market area and use customer segmentation to quantify the spend potential that exists.
• Competitive Analysis – We survey and map all competitors within a store trade area, market and region, including: hours of business, size, location attributes (free-standing, enclosed mall).
• Strategic Planning – We create a rolling three-year store blueprint that encompasses: new store locations, expansions, closures, relocations, renovations, non-traditional outlets.
• Store Standards – We establish multiple standard store templates that include: footprints, layouts, staffing, hours, capital cost and sales expectations.

Retail Compass™

Our Retail Compass™ program examines the complete customer experience from both a brand efficiency and effectiveness perspective. This comprehensive approach includes:

• Market Segmentation – By using various demographic and lifestyle variables we divide the population base of a given trade area into a number of unique clusters.
• Customer Segmentation – Once the market has been segmented into distinct clusters, we assign individual customers to those groupings.
• Look-a-Like – We identify prospective clients who are similar to existing client base in lifestyle, age, income, etc.
• Store Performance – We measure the sales success/failure against the market potential.
• Channel Integration – We help to blend together a store real estate blueprint with alternative customer channels such as on-line shopping.
• Capital Allocation – We help allocate the deployment of capital dollars for the purposes of constructing new store locations, store relocations, store renovations and store expansions.

State-of-the-art software tools are used to support the segmentation and mapping of each store trade area. Customized trade areas or “catchment” zones are built at the lowest level of geography per location identifying and quantifying the market size and potential.

Our Mapping services can help you:

• Visualize exactly where your customers live
• Understand who your customers are through their CAMEO profile
• Identify which CAMEO types most represent your customers
• Highlight where you can find similar prospects to target through marketing
• Identify which areas best match your profile for direct mail and sales campaigns